Built from the inside out: over a decade in carrier operations, another in enterprise pricing strategy, and two more decades applying it for shippers and 3PLs. Few advisors bring this to your side of the table.
Review and renegotiate carrier contracts across small parcel, LTL, postal/aggregator, and truckload using activity-based cost modeling built from the carrier perspective.
Identify billing errors, service failures, and hidden cost drivers. Our carrier-side cost modeling finds savings most consultants miss because they only benchmark rates, not the economics behind them.
Expert in USPS workshare, postal classification, and aggregator pricing. Navigate the growing postal hybrid market with confidence.
Your clients expect carrier optimization. Now you can deliver it. We embed directly into your engagements as an extension of your team, auditing contracts, modeling carrier economics, and identifying savings your clients see under your brand. One strategic partnership unlocks optimization across your entire portfolio, turning transportation management into a measurable profit center for your 3PL.
Parcel, LTL, postal/aggregator, ocean, and freight forwarding addressed in one engagement. Not single-mode. Full picture.
High residential volume, maximum surcharge exposure, postal hybrid opportunities
High-value, time-sensitive shipments where rate optimization delivers outsized ROI
Mixed package profiles, cross-modal complexity, additional handling surcharges
Predictable recurring volume creates carrier leverage most brands don't know how to use
The multiplier opportunity. One GSCA partnership gives your team carrier cost-side intelligence across every client engagement, strengthening your value proposition, improving client retention, and creating new revenue from savings you surface. We work behind the scenes so your clients see you as the expert.
“Our mission is to be the trusted advisor behind the scenes, bringing carrier-side insight to the shipper's side of the table so our clients can compete with confidence.”
Over a decade running every UPS operation from the ground up. Knows the true cost of moving a package.
Another decade at UPS World Headquarters. Full pricing authority on the largest enterprise accounts, cross-modal pricing strategy across UPS Freight, Mail Innovations, Ocean, and Freight Forwarding.
Two decades on the shipper side: Partner at BirdDog Solutions / Transportation Insight, then President of iDrive Logistics, and now Founder of Gooding Supply Chain Advisors.
Gooding Supply Chain Advisors is the strategic advantage your supply chain has been missing.
Where 40 years of supply chain expertise meets the issues shippers face today. No spin. No sales pitch. Just the insights you need to run a best-in-class supply chain.
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$1.2M annual parcel spend
White-label engagement across 12 accounts
$3.1M annual spend
Every GSCA client gets access to our proprietary intelligence platform: fully customizable dashboards, 10 interactive analytics modules, 50+ report types, and invoice-level search. Two layers of insight: configurable summary dashboards for the big picture and drill-down analytics for the decisions that move the needle.
Start with 16+ pre-built views (activity summaries, spend analysis, delivery, shipments, distribution, volume by DC, and more), then add or remove widgets to build the exact dashboard your operation needs.
Side-by-side carrier spend, refund, accessorial, and weight analysis. Carrier Score cards rate performance across UPS, FedEx, USPS, and DHL so you see who delivers value, and who doesn't.
Interactive network maps showing origin-to-destination shipping lanes, distribution density by region, and heat maps at U.S. and global scale. Visualize your entire logistics footprint.
Shipping Insight module identifies avoidable charges (address corrections, chargebacks, declared value fees, and audit corrections), with carrier breakdown and year-over-year trending.
Scheduled and on-demand reports covering accessorials, audit credits, transit analysis, refund discrepancies, residential delivery, lost packages, and more. Save templates, automate delivery, export to Excel.
Drill into any shipment by tracking number, invoice, carrier, account, delivery status, or origin/destination. Full transparency down to the individual package.
Book a 30-minute call to explore how we can help your supply chain.
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